GREAT BRITISH FURNITURE MONTH
June 2012 is ‘Great British Furniture Month’ – a co-ordinated and dedicated month celebrating and promoting the Great British Furniture Campaign and its manufacturers.
June is the month before the Olympic Games and the month of the Queens Diamond Jubilee celebrations. Patriotic fervour will be high and a national advertising campaign will make sure that consumers know all about us.
Well over 150 retail stores across the UK are signed up to promote the campaign in-store and online – and that number is growing daily. Independent stores as well as British Home Stores and House of Fraser make up the retailers that will be flying the flag.
British manufacturers including; Alstons, Arthur Brett, Ashwood, Bridgecraft, Buoyant, Caxton, Corndell, Derwent, Hypnos, Lebus, Multiyork, Parker Knoll, Spirit, The Quality Furniture Company, Vale Upholstery and Westbridge are currently involved and that list is growing all the time, so it’s not too late for other manufacturers to get involved.
For retailers to get involved, the requirement is that they stock product from at least 5 of our manufacturers and thus show a commitment to supporting the Great British Furniture campaign. They will then be provided with an in-store point of sale package, including tent cards, counter cards, wobblers and window stickers, as well as electronic logos to develop their own POS and for their website. Retailers will also be listed in the directory at greatbritishfurniture.co.uk – the website that has featured in all national advertising.