Product showcase - British ambassadors residence, Moscow, Russia

On Wednesday November 21st, eight British upholstery manufacturers showcased their products in Moscow for the very first time under the BFM banner ‘Exclusively British’.

moscow 1The Residence of Her Majesty’s Ambassador to Russia, on the banks of the Moskva River, was the palatial setting for the day-long exhibit and guests were invited to attend, view wonderful British sofas and chairs and enjoy a glass of Famous Grouse whisky – the official drinks partner of the event.

Over 400 guests, made up of retail buyers, interior designers, contract buyers, architects, specifiers, end-users and trade press met with the manufacturers; Saxon Leather Upholstery, Alstons (Upholstery), Vale-Bridgecraft, John Sankey, David Gundry Upholstery, Whitemeadow Furniture, Wesley Barrell and Gascoigne Designs.

The buyers were hugely impressed with the range of upholstery on display, in particular the design, fabric choice andmoscow 2 price – and many placed orders on the day.

Ms Anna Besheveli owner of retailer SA Classics commented:

“The Residence is a glorious location for this event and my team and I are delighted to see brand new British products here in Russia – it’s very exciting.”

From the BFM’s point of view the event was a great success, Adam Mason, Commercial Director confirmed;

“ We have been operating the ‘Exclusively British’ brand in Moscow for the past two years. Selling products on behalf of our members from samples and catalogues has been challenging but our representatives Russianality have done a sterling job. Getting product in front of people and gauging their reactions was the next natural step to take and we are delighted with the response received.”

Commenting on the success of the project in general, Mr Mason continued;

“We will achieve over £200k in sales this calendar year and the momentum that will be built from the show should see us start 2013 in a really strong position to better that figure.”

‘Exclusively British’ is one of a host of export services that they provide to member companies.

Russianality is BFM exclusive partners who market and sell products in Russia.