The fifth generation of Keens to lead the British family-run mattress and bed manufacturer on a day-to-day basis, James is the son of Hypnos Chairman Peter Keen. Together with his sister Sarah, James has steered the company’s progressive approach to sustainability – one of the core areas the BFM is in the process of developing for its members.

A Director at BFM since 2002, Chris Fort started work in the family business – Sherborne Upholstery Ltd - in November 1977, becoming Managing Director in 1986 and, latterly, Chairman and Joint Managing Director.

An expert in marketing – and crunching the numbers – Chris believes BFM plays a key role in influencing policy and is keen to see membership increase so the Association can expand into more areas of assistance to the trade and help steer Government decision-makers in favourable directions for the furniture production industry.

During his tenure at Sherborne, Chris and his team have overseen a major shift of emphasis from the manufacture of small occasional furniture, to specialising in reclining furniture of all types including electric riser recliners, fireside chairs and suites, as well as building on their reputation for quality and reliability.

The enjoyment quality furniture brings into people’s homes is at the centre of Chris’ passion for the furniture industry, alongside the people-friendly culture within the sector.

Outside work, Chris is a keen supporter of Bradford City AFC and enjoys playing bridge with his wife, as well as spending time with their three nieces and their families.

With more than 3o years’ experience in furniture sales and operations, Paul James is keen to encourage young people to get involved in training and employment opportunities in the industry.

Having started his career in an electricals department, Paul quickly moved on, as the quick-paced environment and ever-changing fashions and colours kick-started a career-long fascination with furniture.

A former Managing Director at Ruddimans and Director at Origin Red, Paul took the role of Sales Director at One Call Furniture - a British cabinet manufacturer sourcing raw materials from the UK and supporting many British manufacturing business in the process.

Selling to many of the UK’s leading retailers the company continually invests in the expansion of its factory, creating broader capacity in the supply chain.

An expert in sales and operations, Paul believes any sales department needs to be founded on trust and developing and cementing relationships over many years.

He understands that customers need to trust that their supplier has the latest innovations and colours available and will take responsibility to ensure a positive conclusion, event when things don’t go according to plan.

As a BFM Board Member, Paul aims to help raise awareness of the Association and the comprehensive benefits it offers to members, as well as work with the Board to drive forward initiatives to encourage young people to seek training and employment within the furniture sector.

 

A Chemist and Chartered Engineer with an early career based in automotive and engineering businesses, Nick joined the furniture industry in 2002 as Operations Director for Parker Knoll, then part of the Silentnight Group.

Three years later, Nick moved to the iconic Ercol Furniture in 2005 rising to Managing Director before he left in 2018 to take on the role of Managing Director of BFM.

In December 2021, Nick stepped down as MD, taking the position of Chairman, allowing the Association to retain his in-depth knowledge of the industry and his operations expertise.

After a career focussed on improving performance through implementing factory layout, automation and efficiency improvement projects including the implementation of IT systems, Nick’s more recent experience covers all spheres of business management from setting strategy, re-structuring, acquisitions and business growth.

His work in driving business performance through design and new product introduction, building brands and finding and developing new customers informs his drive to see BFM become a much bigger more influential organisation as the voice of the furniture industry.

A relative newcomer to the furniture industry, Nichola Bell quickly became hooked on the industry after joining INCANTO in 2008, followed by a move to Westbridge Furniture Designs where she was Sales Director for the last nine years. Nichola now works at Alpha Designs Upholstery. 

Combining a wealth of commercial knowledge and sales expertise from a variety of sectors with a passion for nurturing a strong sales force, offering good value product and creating long-lasting partnerships with customers, Nichola believes it is more important than ever to promote British manufacturing: “We have a fantastic furniture industry in the UK and we need to shout about it more.”

As a BFM Board Member, Nichola is keen to see more training and education available to young people, presenting the furniture manufacturing sector as an exciting opportunity as well as nurturing the next generation of furniture experts.

With more than 30 years experience in the furniture industry, Mike Aramayo started out in retail, selling beds and cabinets for Silentnight before moving to Bouyant Upholstery 22 years ago, working his way up to National Sales Director and on to Managing Director – a post he has held for the past 14 years.

An expert in sales, with an enthusiasm for working with clients through the design and sales process, Mike’s key objectives as a BFM Board Member are to encourage the industry to support British-made product and encourage new blood into the industry.

Ian Oscroft joined the furniture industry as a sales representative for the Christie Tyler Group in 1987, working his way up to Managing Director of one of the group’s subsidiaries before taking the role of Managing Director at Whitemeadow in 2003.

In 2007, Ian led a management buyout of the business and has since been the Chief Executive Officer and majority owner, adding experience in design, finance, operation, supply chain and transport to his expertise in sales and marketing.

Ian believes his role as a BFM Board Member offers the chance to provide input into the wider running of the industry, help to give it a voice and allow the sector to prosper in the future.